Majority of website owners and promoters may not need to be updated on the significance of SEO or search engine optimizing for enhancing online traffic and thereby increase revenues. To be specific if the design of your site together with the content is not optimized for ranking well on popular search engines like Google and Bing, all efforts to boost up traffic will be in vain.And for all those doomsayers and naysayers who never tire of iterating that SEO is dead, there are thousands of other social media marketers and internet marketing managers who firmly believe in its versatility.
That being said, there’s no doubt about the fact that the SEO landscape has undergone a drastic change over the years. As a matter of fact, the setting has altered so drastically that marketers now need to look at the whole thing more as a branding tactic rather than a promotional one.
Describing SEO in a nutshell
SEO, as you may be aware, stands for ‘search engine optimization’. Simply put, SEO is a web-based or online marketing strategy which is taken advantage of in order to improve a website’s ranking on a search engine’s SERPs (search engine results pages). The higher a website’s URL appears on the Google’s results pages, the better are its chances of attracting more users to its landing page.
Users browsing the net searching for information on a product or service before placing an online order, usually tend to click on the top 5-6 URL links listed on the first SERP. And if your portal is not there on the first search results page, chances of users or customers visiting the site are slim to nil as most surfers have very short attention spans and may not look beyond the first page. If your business has an online presence, then your final objective would be to make your site rank at the very top of the first SERP or at least a position on that page.
And in order to ensure that you should formulate an effective SEO strategy which in turn would entail choosing relevant keywords, creating original content, and quality link building etc.
Good reasons why SEO is still relevant
Organic search still accounts for nearly 64% of all web browsing
Of the searches conducted on all the leading search engines, a major chunk (almost 64%) represented organic search. So, it still pays to have a site that ranks in the first page of search results by harnessing an efficient SEO strategy.
Apposite optimization goes beyond improved ranking
You’d want to optimize your site not only ensuring a good rank but also enhancing the experience of users who visit the portal. And for making sure of that, your site needs to have a smartphone-friendly design, load fast, and feature riveting textual as well as visual content to entice the visitor to keep coming back.
Inbound leads more prospective than outbound ones
SEO can help generate the maximum inbound, organic leads which are definitely more prospective than outbound leads.
Inbound leads have a higher chance of getting converted into clients
Studies and researches carried out on the effectiveness of the online marketing efforts of B2C, B2B, and not-for-profit businesses have amply demonstrated that inbound leads stood a better chance of conversion compared to outbound prospects.
Local SEO ranking helps improve sales
If you own and operate a smalltime business, depending heavily on local or regional customers, customizing your site for ranking high enough in local search results will help enhance sales.
Closing up it can be said with conviction that SEO which is very much alive and kicking can go a long way in helping you to shore up your site’s ranking on Google.